March 2025 — Pippa Hallas, CEO of Ella Bachè, recently attended the 10th Annual Retail Fulfilment Summit, an influential event where industry leaders, innovators, and experts gathered to discuss the future of retail supply chain and logistics. This year’s summit took place in Melbourne and was packed with insightful discussions on the latest trends, technological innovation, and strategies shaping retail. For Pippa it was an opportunity to engage with industry leaders and share her vision for how retail businesses can stay competitive in an increasingly dynamic market.
A Game-Changing Keynote on the Future of Retail Fulfilment
As one of the keynote speakers, Pippa engaged the audience with her compelling address on the evolving supply chain landscape and how Ella Bachè have maintained a local focus with investment in their new, Sydney based, Manufacturing and Distribution Centre. Pippa highlighted how retail fulfilment is no longer just about delivering products quickly but also about meeting customer expectations in an increasingly complex, omnichannel world.
"Retail fulfilment must be about more than logistics; it’s about the entire customer experience. In 2025, customers expect seamless, fast, and personalised service no matter how they shop—whether online, in-store, or via mobile apps," Pippa stated during her keynote speech.
Key Takeaways from Pippa’s address and panel discussion
- Omnichannel presence: Pippa emphasised that successful retail businesses must integrate their strategies across all channels. Whether a customer buys online for home delivery, picks up in-store, or shops via mobile, the experience should feel consistent, fast, and reliable.
- Technology as a Driving Force: with discussion that spanned AI-driven inventory management to automated warehouses and drone deliveries, technology is revolutionising how retailers approach fulfilment. Pippa stressed the importance of staying ahead of the curve in adopting innovative technologies that drive efficiency and improve the customer journey.
- Sustainability and Ethical Fulfilment: a key theme of the summit was the growing need for sustainable practices in retail supply. The panel discussion touched on how businesses must prioritise eco-friendly packaging, optimise delivery routes to reduce emissions, and embrace green logistics to meet the demands of today’s environmentally conscious consumers.
-
Customer-Centric Experience: Pippa focused on the idea that fulfilment should revolve around the customer. Retailers need to create a personalised, hassle-free experience at every stage of the purchase process. Whether it’s offering flexible delivery options or ensuring real-time tracking, businesses need to meet and exceed customers’ expectations.
"The retail industry is rapidly evolving, and it’s exciting to see how technology is creating opportunities for more sustainable supply solutions." Pippa shared during one of the panel discussions.
What’s Next for Ella Bachè
As an Australian leader in the retail space, Ella Bachè will continue to incorporate ideas from the topics discussed at the 10th Annual Retail Fulfilment Summit into its own supply strategies. By embracing omnichannel fulfilment, leveraging the latest technologies, and prioritizing customer experience, Ella Bachè will both drive efficiencies and meet the evolving consumer needs of today’s retail landscape.
Join Australia's Leading Skincare Network: Franchise with Ella Baché
Are you ready to take your skincare business to the next level? Ella Baché is seeking passionate partners to expand our successful brand in the booming skincare industry. As part of our prestigious network, you'll be connected to over 120 salons and 39 David Jones locations across Australia.
With a reputation built on trusted products and expert services, Ella Baché has been empowering Australians for more than 70 years. Now, we’re offering you the opportunity to become a part of this renowned brand.
Interested in exploring this exciting franchising opportunity at Ella Baché? Reach out to peta@ellabache.com.au for more information.
Take the step towards building your future with Ella Baché today!